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✦ Campaign & Brand Identity Client: Bristol Beacon
✦ Marketing Assets & Visual Campaign
Bristol Beacon

Be Kind Bristol

A community-curated visual campaign celebrating unity, solidarity, and cultural diversity in Bristol.

Client

Bristol Beacon

Verified Partner
Timeline

2024

Project Duration
Role

Visual Identity & Campaign Designer

Lead Design
Disciplines

Campaign Design, Illustration, Poster Design

01 / The Brief & Context

Strategic visual communication with heart.

A visual campaign created for Be Kind Bristol, a day of creativity celebrating the city’s refugee and asylum seeker communities. Co-curated with community members, the event brought together dance, art, poetry, music and crafts to celebrate Bristol’s diverse cultural identities.

“
Thanks for all your work on this Sevilay, it’s been an absolute pleasure working with you. You’ve been very responsive and understanding given all the changes to the schedule. I’m so grateful to you.
Beth Napier, Marketing Manager, Bristol Beacon
Central Heart & Hands Emblem
🔍 Click to view full original resolution
Central Heart & Hands Emblem Core Illustration
02 / Design Concept

Intentional aesthetics & thoughtful execution.

The central illustration uses hands of different colours coming together around a heart-shaped form. This visual idea represents kindness, connection and solidarity, creating a warm and inclusive identity for the event. A bold colour palette, hand-drawn details and expressive typography give the campaign an energetic and welcoming feel.

Campaign Editorial Mockup: Double Spread Editorial Spread

Campaign Editorial Mockup: Double Spread

Comprehensive double-page spread illustrating the application of the visual identity across the Bristol Beacon event programme and cultural guide.

Printed Collateral & Layout System Print Mockup

Printed Collateral & Layout System

Detailed layout presentation demonstrating typography hierarchy, schedule breakdowns, and community partner acknowledgments in print.

03 / Multi-Format Deployment

Consistent brand expression across platforms.

The design was applied across printed posters and flyers, as well as digital event listings on the Bristol Beacon website. The layouts were designed to communicate event information clearly while keeping the campaign visual language consistent across formats.

Event Poster Design Event Poster

Event Poster Design

High-impact vertical poster designed for display across Bristol cultural venues, libraries, community centres, and street billboards.

Informational Printed Flyer Print Flyer

Informational Printed Flyer

Bilingual and accessible print flyer detailing workshop schedules, performance times, venue maps, and free admission information.

Bristol Beacon Website Event Banner Web Banner

Bristol Beacon Website Event Banner

Hero banner graphic optimised for the Bristol Beacon digital calendar and homepage feature carousel.

Digital Social & Promotion Assets Digital Listing

Digital Social & Promotion Assets

Landscape digital promotional asset designed for cross-platform social media announcements and partner newsletters.

✦ Project DNA & Deliverables Checklist

Authentic Project Palette

7 Core Brand Hues
#2B315A

Midnight Navy

Poster Background & Deep Canvas
#52BCD4

Cyan Sky Blue

Hand Illustration & Visual Energy
#DC467C

Berry Magenta

Central Heart & Emotional Warmth
#CFD64A

Citron Lime

High-Contrast Accent & Vibrancy
#0FA877

Emerald Mint

Community Growth & Diversity
#843C6D

Plum Violet

Cultural Harmony & Depth
#EFEFE5

Linen Paper

Print Stock & Digital Ground

Delivered Outputs

  • ✓ Event Poster
  • ✓ Printed Flyer
  • ✓ Digital Event Listing Assets
  • ✓ Website Graphics
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