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✦ Campaign & Brand Identity Client: Bristol Refugee Festival
✦ Marketing Assets & Festival Identity
Bristol Refugee Festival

Bristol Refugee Festival 2023

A celebratory visual campaign for Bristol Refugee Festival 2023, centring around the theme of Compassion.

Client

Bristol Refugee Festival

Bristol, UK
Timeline

2023

Project Duration
Role

Visual Identity & Campaign Designer

Lead Design
Disciplines

Campaign Design, Illustration, Poster Design

01 / The Brief & Context

Strategic visual communication with heart.

A visual campaign created for the Bristol Refugee Festival 2023, a city-wide programme of arts, culture and community events celebrating sanctuary, connection and welcome. The campaign brought together concerts, sports, workshops, exhibitions, dance, food events and film screenings for communities across Bristol.

“
A hand-drawn tree growing from compassion: colourful heart-shaped leaves representing care, connection, and community.
Sevilay Kaya, Designer
Official Festival Poster & Theme Artwork
🔍 Click to view full original resolution
Official Festival Poster & Theme Artwork Main Poster
02 / Design Concept

Intentional aesthetics & thoughtful execution.

Working within Bristol Refugee Festival’s official brand guidelines and signature colour palette, the 2023 festival theme, Compassion, was expressed through a hand-drawn tree growing from the word itself. Its colourful heart-shaped leaves represent care, connection and the way support can grow through a welcoming community. Grounded in the client’s established visual identity, the playful typography and textured illustration style give the campaign a warm, inclusive and celebratory feel.

Festival Programme Spread & Guide Programme Spread

Festival Programme Spread & Guide

Multi-column editorial publication designed for distribution across cultural hubs, detailing community concerts and workshops.

Detailed Event Schedule & Venue Breakdown Schedule Layout

Detailed Event Schedule & Venue Breakdown

Colour-coded visual timetable allowing diverse community audiences to easily discover workshops, film screenings, and food gatherings.

03 / Multi-Format Deployment

Consistent brand expression across platforms.

The design was applied across festival posters, social media graphics and a detailed event programme. Clear layouts, colour-coded information and visual details helped audiences explore a busy programme while keeping the festival identity consistent across print and digital formats.

Digital Social Media & Campaign Rollout Digital Assets

Digital Social Media & Campaign Rollout

Square social media asset system designed for performer announcements, partner reposts, and attendee engagement.

Photo credit: Pexels (Mockup placeholder inside frame)

✦ Project DNA & Deliverables Checklist

Official Client Brand Identity Palette

5 Core Brand Hues

The colour palette is established by Bristol Refugee Festival (BRF) official brand guidelines. As visual campaign designer, I systematically applied and balanced these established brand hues across festival posters, theme illustrations, and event programmes.

#224377

Festival Navy

Client Brand Primary: Applied to theme ground, core framing and lettering base
#CA265E

Sanctuary Rose

Client Brand Signature: Applied to compassion heart foliage and callouts
#F3BF2C

Festival Gold

Client Brand Accent: Applied to sunburst warmth, joy leaves and highlights
#1EA452

Hope Meadow Green

Client Brand Accent: Applied to growth, welcome motifs and sanctuary foliage
#FFFFFE

Pure Canvas White

Brand Contrast Base: Applied to clean typographic fields and poster negative space

Delivered Outputs

  • ✓ Festival Posters
  • ✓ Social Media Assets
  • ✓ Event Programme
  • ✓ Digital Campaign Graphics

Photo Credit: Bristol Refugee Festival

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